You will find countless independent artists and people need to concentrate on one important thing: gaining new fans! Yes, much more than money, we must have individuals to hear us and tell their friends about the mind-blowing new band they discovered. Getting our music put on Spotify is actually a critical step in this process.
Unless you’ve been living on Cloud 9, you’ve heard about Spotify as well as its “freemium” service. You’ve also heard how Spotify is taking the social networking by storm. Every time one of my buddies listens to some song, it pops high on my Spotify, Facebook, Twitter, and whatever other social accounts I have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You receive the concept.
So although the money you make per stream (per play) is under a penny, the exposure potential is well worth it. And fortunately for indie artists like yourself, it’s pretty simple to get the music onto Spotify.
Currently, you may be signed to some label. If so, your music could be on Spotify already. If it isn’t, call your rep and inquire if they’ve uploaded your music to the service. When they haven’t and you want them too, provide the order! (in a nice way). Also, make certain they send Spotify your press kit loaded with a bio, photos, contact info and other things that creates you get noticed. Not so difficult, right?!
If you are an unsigned artist, that’s okay as there are a lot of methods to upload your music with no label. However, spotify promotion companies cannot negotiate with you directly. Why not? I’m sure it’s one of the stipulations with their agreement with all the majors. However the option would be still uncomplicated. You should choose a distributor like Tunecore, CDBaby or DittoMusic. I’ve written overview of these distributors so you can save some time to keep rehearsing.
Once you’ve created a free account using a distributor or signed a label agreement, your music will be uploaded onto Spotify within 4-6 weeks. But there is still try to be completed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so equally as a backup, produce a profile at allmusic.com. Spotify will check for you there when they don’t get a bio.
Since all of the tedious stuff is carried out with, it’s time for you to let your fans know Spotify is going to be sporting your tunes soon! Come up with cool promo posts on Facebook, Twitter and MySpace. Make a promo video for the YouTube channel. Just experienced a sweet idea: write a song just for your Spotify release and connect it in your posts! Ex: “Can’t wait to view our fans on Spotify. We’ve recorded a song just for you guys! Visiting your Spotify account soon!” Fans will eat it up!
Okay, you will find a number of tedious items to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, hunt for your band profile on Spotify (a few options can come up, including “Top Hit, Tracks, Playlists”… you would like to pick the link under “Artist”). While hovering over your artist profile, right click and choose “Copy Spotify URI.” Last, combine the URI with all the Spotify logo with the help of it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you may use for Spotify is definitely the “Spotify Play Button.” This feature lets you post songs onto your website and blog. First, right click any song, album or playlist in Spotify you intend to promote and once ioyesv select “Copy Spotify URI.”
For instance, let’s post this URI to your blog. Start your website, write something to your hungry fans in html mode: (“We know you guys need a sneak peak of our upcoming album. Here’s the very first track for you personally! Share it with your friends!”). Next, post the link and give a salutation.
Although Spotify will help gain fans for your awesomeness, it can’t function as the beat-all, end-all solution! For the band to succeed, you have to practice modern marketing, which means utilizing multiple vehicles. Helping you to succeed is our job at musicmunch.com. Check us out for further tips!